About Rich Social Studio | Social Media Management in Los Angeles

Janell Richards, Founder of Rich Social Studio

The Founder

Hi, I'm Janell.

I started Rich Social Studio because I watched too many talented small business owners spend hours creating content that wasn't working, not because they weren't trying, but because they were posting without a plan.

I'm a social media strategist and content manager based in Los Angeles. I've spent years managing content for brands across fitness, home services, events, and construction, and I know how to build a social presence that actually drives bookings, phone calls, and new clients.

NotesDone

July 14 at 9:41 AM

"I don't do cookie-cutter content. Every strategy I build is tailored to your business, your audience, and the results you actually need."

Rich Social Studio is boutique by design. You get a real strategist, not a junior account manager, who knows your brand and is invested in your growth.

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How We Work

What sets Rich Social apart

Strategy First

Every piece of content has a purpose. We plan around your buyer journey, not a posting schedule, so your content attracts, warms, and converts.

No Generic Content

Your brand has a story. Your audience has a pain point. We write captions and build content that speaks directly to both, no fluff, no filler.

Conversion-Driven

Likes don't pay the bills. We build social strategies that move people from scrolling to booking, with CTAs, funnels, and messaging that actually works.

Transparent & Accountable

Monthly reporting keeps you in the loop on what's working, what's not, and what we're doing about it. No mystery, no vanity metrics.

Why Clients Choose Us

What you're actually paying for

One strategist, start to finish

The person who builds your strategy is the person who films your content, writes your captions, and answers your emails. Nothing gets handed to a junior account manager, because there isn't one.

A capped roster

I take a limited number of monthly clients so every account gets a real content day and real strategic attention. When the roster is full, it's full. That's the trade-off that keeps the work good.

I show up in person

Most agencies ask you to send them footage. I come to your location every month with a shot list and scripts already written, and direct the whole thing. You just show up.

Numbers you can check

Every month you get a report tied to reach, profile actions, and inquiries, not likes. If something isn't working, you'll hear it from me before you have to ask.

Our Work

See the results

We've helped fitness apps, personal trainers, home organizers, mobile bars, and construction companies build audiences that convert. Take a look at our client work and results.

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Ready?

Ready to make your social media work?

Book a free 30-minute strategy call. No pitch, no pressure, just an honest conversation about where you are and what it takes to get where you want to be.